This project involved producing a proposal for an independent, occasional magazine, about an aspect of visual culture. The magazine needed to be ambitious in its design and brand, whilst still incoprorating the fundamental principles of typography, hierarchy, layout, grid and imagery. The magazine also needed to function successfully in terms of its online/ digital presence. My magazine focused on the humble frog.
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As the topic of amphibians sees very little media coverage, I had the creative and technical freedom to create something fresh and original. I researched into what made amphibians unique and took insipiration from their various quirks and visuals. Coupling this with some clean, well thought-out typography and grid layouts, FROG really came to life. Humerous and interesting articles were easily found, however, longer pieces on the vital roles amphibians play in our liviing, breathing eco-systems were also incorprated.